Boost Your Online Presence: Mastering Web Analytics for Real Estate Success

Analyzing web statistics related to referring sites requires special attention to ensure the accuracy of data collected for residential real estate agent websites. Let's take a concrete example to better understand this complex process.

Understanding Visitor Behavior

Imagine a visitor who arrives at your residential real estate agent website via a link from Centris. If this visitor refreshes their page and then clicks on a new page of your real estate site, a new URL is recorded. The original referring site is still Centris, isn't it? Technically, the referring site for the second page the visitor clicked would be considered as your own site if we rely on the $_SERVER['HTTP_REFERER']. However, in practice and to meet the expectations of residential real estate agents, the referring site remains identified as Centris.

The Importance of Data Accuracy

To efficiently compile data from referring sites and avoid overestimating direct access to your residential real estate agent website, it is crucial to save the user's IP address and session ID, provided the visitor has accepted them upon entering the real estate site. If the visitor does not authorize the saving of their browsing data, these elements must also be taken into account in the statistical analysis.

Close Collaboration with Residential Real Estate Agents

It is by working closely with our clients that we are able to collect and analyze high-quality data. This collaboration allows us to precisely understand their needs and adjust our methods accordingly to offer the best websites for residential real estate agents in the market.

Integrated Dashboard

Our web platforms for residential real estate agents are equipped with a sophisticated dashboard, displaying detailed statistics for the entire website or for each individual listing. This dashboard is an essential tool for our clients, allowing them to visualize in real time the effectiveness of their online strategies.

Conclusion

Accuracy in accounting for site referrals is essential to optimize digital marketing strategies. By considering every detail, from simple clicks to navigation data, we help our clients refine their online presence to more effectively reach their business objectives. Our commitment to data accuracy and quality is what sets us apart in a constantly evolving digital market.