The Essential Guide for Residential Real Estate Agents: Mastering Both Branding and Listing Websites

Outside of Quebec, residential real estate agents often use multiple websites for their marketing efforts. They have a site to present their listings, another to promote their brand and expertise, and finally, web microsites for each listing.

This trend towards using specialized real estate sites will likely catch on with agents in Quebec, just as the trend for 3D tours and floor plans continues to take hold.

It is with this in mind that we developed our platform, EstateFunnel. Our sites can be used in conjunction with an existing agent's site. We already have several clients who use our sites solely for content generation, and we are very proud of this.

Thus, we can mainly distinguish two types of websites for real estate agents: those dedicated to branding and those designed for listings.

Here are the basic elements of a real estate agent's website focused on branding:

- Homepage

- Detailed Buyer and Seller pages

- Contact page

- Testimonials page

- PDF document download page

- Awards, prizes, trophies

- Videos section

- Blogs

- News

With all these forms:

- Real estate alerts form

- Online estimation request form

- Information request form

- Newsletter subscription

And these calculators:

- Mortgage calculator

- Welcome tax calculator

Websites for real estate agents dedicated to listings minimally include:

- Data synchronization system with the MLS (known as Centris in Quebec)

- Detailed descriptive sheet of listings

- Geographic map of listing locations

- Search tools by criteria, by map

- Listings page

- 3D tour pages

Ultimately, a real estate agent does not have to choose EstateFunnel over another site for real estate agents. They can decide to use EstateFunnel solely for their branding and marketing content.

In conclusion, the services and features provided by EstateFunnel are designed to enhance the online presence of residential real estate agents by offering a variety of marketing and branding tools. From detailed listing descriptions and geographic mapping to branding elements like testimonials and awards, EstateFunnel aims to cater to all aspects of a real estate agent's online strategy. Whether for branding or listing purposes, EstateFunnel offers a comprehensive suite of tools designed to meet the needs of today's real estate market.